The Morrow, a Hilton Curio hotel in DC's NoMa neighborhood, embodies future-focused design and urban retreat. We crafted a narrative of progress and placemaking, uniting brands like Central Armature Works, Market House, Rigby, and Nicholas Stefanelli’s restaurants: Le Clou, Vesper, and Upstairs at The Morrow.
The Morrow is an optimistic urban hotel within the newly branded 3rd Street District in DC’s buzzing NoMa neighborhood. We were tasked with creating a brand emblematic of future-facing promise and forward momentum in a neighborhood full of potential from the ground up. To do this, we focused on weaving together a narrative of progress with guests’ circadian rhythms.
The hotel’s visual identity centers on a custom wordmark that reflects the changing times of day. The two O's rise and fall, symbolizing solar and lunar movement. We also introduced an icon of the rising sun and a graphic inspired by solar rays to add depth and character.
The color palette is carefully curated, with each hue representing distinct periods of time celebrating the transition from day into night. This direction features sunset-inspired gradients and ethereal type layouts. Whether in print or digital formats, all branded elements incorporate these designated colors, ensuring a cohesive visual identity that aligns with the essence of the hotel's brand positioning.
The Morrow, a Hilton Curio hotel in DC's NoMa neighborhood, embodies future-focused design and urban retreat. We crafted a narrative of progress and placemaking, uniting brands like Central Armature Works, Market House, Rigby, and Nicholas Stefanelli’s restaurants: Le Clou, Vesper, and Upstairs at The Morrow.
The Morrow is an optimistic urban hotel within the newly branded 3rd Street District in DC’s buzzing NoMa neighborhood. We were tasked with creating a brand emblematic of future-facing promise and forward momentum in a neighborhood full of potential from the ground up. To do this, we focused on weaving together a narrative of progress with guests’ circadian rhythms.
The hotel’s visual identity centers on a custom wordmark that reflects the changing times of day. The two O's rise and fall, symbolizing solar and lunar movement. We also introduced an icon of the rising sun and a graphic inspired by solar rays to add depth and character.
The Morrow, a Hilton Curio hotel in DC's NoMa neighborhood, embodies future-focused design and urban retreat. We crafted a narrative of progress and placemaking, uniting brands like Central Armature Works, Market House, Rigby, and Nicholas Stefanelli’s restaurants: Le Clou, Vesper, and Upstairs at The Morrow.
The Morrow is an optimistic urban hotel within the newly branded 3rd Street District in DC’s buzzing NoMa neighborhood. We were tasked with creating a brand emblematic of future-facing promise and forward momentum in a neighborhood full of potential from the ground up. To do this, we focused on weaving together a narrative of progress with guests’ circadian rhythms.
The hotel’s visual identity centers on a custom wordmark that reflects the changing times of day. The two O's rise and fall, symbolizing solar and lunar movement. We also introduced an icon of the rising sun and a graphic inspired by solar rays to add depth and character.
The Morrow, a Hilton Curio hotel in DC's NoMa neighborhood, embodies future-focused design and urban retreat. We crafted a narrative of progress and placemaking, uniting brands like Central Armature Works, Market House, Rigby, and Nicholas Stefanelli’s restaurants: Le Clou, Vesper, and Upstairs at The Morrow.
The Morrow is an optimistic urban hotel within the newly branded 3rd Street District in DC’s buzzing NoMa neighborhood. We were tasked with creating a brand emblematic of future-facing promise and forward momentum in a neighborhood full of potential from the ground up. To do this, we focused on weaving together a narrative of progress with guests’ circadian rhythms.
The hotel’s visual identity centers on a custom wordmark that reflects the changing times of day. The two O's rise and fall, symbolizing solar and lunar movement. We also introduced an icon of the rising sun and a graphic inspired by solar rays to add depth and character.
The Morrow, a Hilton Curio hotel in DC's NoMa neighborhood, embodies future-focused design and urban retreat. We crafted a narrative of progress and placemaking, uniting brands like Central Armature Works, Market House, Rigby, and Nicholas Stefanelli’s restaurants: Le Clou, Vesper, and Upstairs at The Morrow.
The Morrow is an optimistic urban hotel within the newly branded 3rd Street District in DC’s buzzing NoMa neighborhood. We were tasked with creating a brand emblematic of future-facing promise and forward momentum in a neighborhood full of potential from the ground up. To do this, we focused on weaving together a narrative of progress with guests’ circadian rhythms.
The hotel’s visual identity centers on a custom wordmark that reflects the changing times of day. The two O's rise and fall, symbolizing solar and lunar movement. We also introduced an icon of the rising sun and a graphic inspired by solar rays to add depth and character.
The color palette is carefully curated, with each hue representing distinct periods of time celebrating the transition from day into night. This direction features sunset-inspired gradients and ethereal type layouts. Whether in print or digital formats, all branded elements incorporate these designated colors, ensuring a cohesive visual identity that aligns with the essence of the hotel's brand positioning.
The Morrow, a Hilton Curio hotel in DC's NoMa neighborhood, embodies future-focused design and urban retreat. We crafted a narrative of progress and placemaking, uniting brands like Central Armature Works, Market House, Rigby, and Nicholas Stefanelli’s restaurants: Le Clou, Vesper, and Upstairs at The Morrow.
The Morrow is an optimistic urban hotel within the newly branded 3rd Street District in DC’s buzzing NoMa neighborhood. We were tasked with creating a brand emblematic of future-facing promise and forward momentum in a neighborhood full of potential from the ground up. To do this, we focused on weaving together a narrative of progress with guests’ circadian rhythms.
The hotel’s visual identity centers on a custom wordmark that reflects the changing times of day. The two O's rise and fall, symbolizing solar and lunar movement. We also introduced an icon of the rising sun and a graphic inspired by solar rays to add depth and character.
The color palette is carefully curated, with each hue representing distinct periods of time celebrating the transition from day into night. This direction features sunset-inspired gradients and ethereal type layouts. Whether in print or digital formats, all branded elements incorporate these designated colors, ensuring a cohesive visual identity that aligns with the essence of the hotel's brand positioning.
The Morrow, a Hilton Curio hotel in DC's NoMa neighborhood, embodies future-focused design and urban retreat. We crafted a narrative of progress and placemaking, uniting brands like Central Armature Works, Market House, Rigby, and Nicholas Stefanelli’s restaurants: Le Clou, Vesper, and Upstairs at The Morrow.
The Morrow is an optimistic urban hotel within the newly branded 3rd Street District in DC’s buzzing NoMa neighborhood. We were tasked with creating a brand emblematic of future-facing promise and forward momentum in a neighborhood full of potential from the ground up. To do this, we focused on weaving together a narrative of progress with guests’ circadian rhythms.
The hotel’s visual identity centers on a custom wordmark that reflects the changing times of day. The two O's rise and fall, symbolizing solar and lunar movement. We also introduced an icon of the rising sun and a graphic inspired by solar rays to add depth and character.
The color palette is carefully curated, with each hue representing distinct periods of time celebrating the transition from day into night. This direction features sunset-inspired gradients and ethereal type layouts. Whether in print or digital formats, all branded elements incorporate these designated colors, ensuring a cohesive visual identity that aligns with the essence of the hotel's brand positioning.
The Morrow, a Hilton Curio hotel in DC's NoMa neighborhood, embodies future-focused design and urban retreat. We crafted a narrative of progress and placemaking, uniting brands like Central Armature Works, Market House, Rigby, and Nicholas Stefanelli’s restaurants: Le Clou, Vesper, and Upstairs at The Morrow.
The Morrow is an optimistic urban hotel within the newly branded 3rd Street District in DC’s buzzing NoMa neighborhood. We were tasked with creating a brand emblematic of future-facing promise and forward momentum in a neighborhood full of potential from the ground up. To do this, we focused on weaving together a narrative of progress with guests’ circadian rhythms.
The hotel’s visual identity centers on a custom wordmark that reflects the changing times of day. The two O's rise and fall, symbolizing solar and lunar movement. We also introduced an icon of the rising sun and a graphic inspired by solar rays to add depth and character.
The Morrow, a Hilton Curio hotel in DC's NoMa neighborhood, embodies future-focused design and urban retreat. We crafted a narrative of progress and placemaking, uniting brands like Central Armature Works, Market House, Rigby, and Nicholas Stefanelli’s restaurants: Le Clou, Vesper, and Upstairs at The Morrow.
The Morrow is an optimistic urban hotel within the newly branded 3rd Street District in DC’s buzzing NoMa neighborhood. We were tasked with creating a brand emblematic of future-facing promise and forward momentum in a neighborhood full of potential from the ground up. To do this, we focused on weaving together a narrative of progress with guests’ circadian rhythms.
The hotel’s visual identity centers on a custom wordmark that reflects the changing times of day. The two O's rise and fall, symbolizing solar and lunar movement. We also introduced an icon of the rising sun and a graphic inspired by solar rays to add depth and character.
Client: MetLife, Trammel Crow
Interior Design: INC Architecture & Design, Rottet Studio
