Tracy is the Founder and CEO of Long Weekend, a creative partner specializing in building and growing irresistible brands. With over 15 years of experience, she has shaped and reinvented brands like J.Crew, Loeffler Randall, and The Lake House on Canandaigua. Tracy’s expertise lies in crafting holistic brand strategies that connect the visual, emotional, and behavioral aspects of a brand, all with a blend of classic elegance and contemporary ease.
Observant.
TIE: Sitting outside of a Parisian café or the waterfront in Ischia.
I’m writing this from 30,000 feet, on a plane home to LA from Napa, and traveling to Wylder Wyndham in the Catskills tomorrow.
Where I’m currently living Los Angeles, I still haven’t figured her out… but I keep being pleasantly surprised.
This one tiny beach on the island of Salina in Sicily… I dream of the fresh-pressed panini they make seaside, and the sound of the tide rushing over the large basalt pebbles.
Anytime I’m swimming in the sea (without the presence of jellyfish).
Our local tiki bar, Tony’s on the Pier.
Anywhere there’s a sea breeze.
Any reservation later than 7pm.
A perfectly briny oyster.
Judging others & criticizing ourselves.
A whole day doing nothing other than reading a book.
Sailing.
Somewhere close to my boat.
You need to have both impeccable taste and go with the flow, also we need our alone time. Constant togetherness isn’t going to work.
Constant internet connection.
My health.
I have very few regrets, there were a couple of ill-advised tattoos in my youth I’ve since had to 10x my investment to remove.
I love that it’s new and unfamiliar—and I deplore that, all at the same time. Also, we don’t have a great market like Cookbook (someone please open one!).
Force less, allow more.
